The Insurance Industry Charitable Foundation (IICF) helps communities and enriches lives by uniting the collective strength of the insurance industry in providing grants, volunteer service and leadership. #insurancegivesback   Learn More

IICF Early Literacy Initiative

The goal of the IICF Early Literacy Initiative is to develop a united industry strategy focused on improving literacy across America. IICF has partnered with Sesame Workshop, the nonprofit organization behind Sesame Street, to launch Every Day is a Reading and Writing Day. The new digital resource includes tips, games, and activities that parents, caregivers, and volunteers can engage children with to improve their reading and writing capabilities from an early age. The resources were unveiled October 11, 2013 at the New York City Public Library and are available, for free, to parents across the country at This first-of-its-kind program is designed to reach the most vulnerable and underserved children (ages 0-5) and their families.

IICF will provide a three-year grant to Sesame Workshop, totaling $750,000, to go towards the development and implementation of Every Day is a Reading and Writing Day.

Sesame Street's The Count stops by Katie to talk about his love for counting and reading as part of the "Every Day is a Reading and Writing Day" program.

Insurance Industry – Involvement and Support

Industry employees have unique opportunities to volunteer with underserved children and their families in local communities during Week of Giving. Companies and individuals also have the opportunity to participate in a national giving campaign to support the continued development and implementation of the IICF Early Literacy Initiative and the Every Day is a Reading and Writing Day program.

Through the unique partnership with Sesame Workshop, the insurance industry’s national reach and united volunteer efforts, Every Day is a Reading and Writing Day has the potential to help close America’s early childhood literacy gap.

IICF is thankful for the generous support of the Early Literacy Initiative sponsors and supporters.

To donate to the IICF Early Literacy Initiative and the Every Day is a Reading and Writing Day program, click below: 

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For information on how your company can join other philanthropic leaders in the industry on this important national initiative, please contact Sarah Conway at or 214-228-2910.

Early Literacy Initiative



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