Early Literacy Initiative
Through our Early Literacy Initiative (ELI), IICF has partnered with Sesame Workshop to create a free, bilingual early literacy program entitled, "Every Day is a Reading and Writing Day". In 2014, IICF entered into the second year of partnership with Sesame Workshop. IICF's focus this year was raising aware- ness of the importance of early literacy and distributing the "Every Day is a Reading and Writing Day" program materials to underserved children, families and caregivers who could benefit the most.
Working together with Sesame Workshop, IICF filmed and premiered our first public service announcement highlighting the impact and importance of everyday moments in early literacy.
IICF's Board of Governors and Northeast Division Board jointly funded the 45th anniversary celebration of Sesame Street through the "Somebody Come and Play with Me" exhibit at the New York Public Library of the Performing Arts at Lincoln Square.
Over 68,000 attended the exhibit and were introduced to the "Every Day is a Reading and Writing Day" program.
"To us, it's amazing that the insurance industry, who is not necessarily in the early childhood sphere, is really excited and committed to engage, deliver and make everyone aware of these kinds of resources and the idea of literacy in early childhood. I think that's what's so effective."- Dr. Jeanette Betancourt, Senior Vice President for Community and Family Engagement at Sesame Workshop